Wilbur Chocolate

Ask any local, and they’ll confirm that no trip to Lititz is complete without a visit to the Wilbur Chocolate Store.

Wilbur Chocolate is a Pennsylvania-grown, family-founded brand with a uniquely popular retail business that offers small-batch confections, chocolate gifts, and—its defining creation—silky smooth Wilbur Buds. Founded by Mr. H.O. Wilbur in Philadelphia in 1894, the company shifted its operation to Lititz in the early 1930s.

The company’s ethos, as embodied by the Bud, is simple: Exceptional chocolate shouldn’t be complicated. The velvety smooth drop has a look that’s inspired by a flower bud, and a refined, distinctive taste that’s inspired by fine cocoa. Available in both semisweet and milk chocolate varieties, the Bud is still made according to the original recipe and manufactured in Central Pennsylvania.

To make its full line of treats, which also includes bars, baking ingredients, and chocolate-dipped creations, Wilbur Chocolate lets simple ingredients shine. Sustainably sourced cocoa beans, fine dairy, and real vanilla combine to create unmistakably rich chocolate that families have fallen in love with for more than 135 years.

Plan your tour of Lititz around a visit to the Wilbur Chocolate Store, home to an on-site kitchen where confections are mixed, drizzled, and dipped by hand. You’ll find a mouthwatering array of truffles, caramels, barks, toffees, and more—as well as those famous Buds.